JETT LIU
ART

ART
DESIGN
BRANDING
DIRECT

ILLUSTRATION
ANIMATION
PHOTOGRAPHY
VIDEOGRAPHY Jett Liu. Creative Director with 9+ years of experience leading global visual design, marketing, and creative teams. Expertise in delivering impactful campaigns and innovative solutions aligned with brand strategies. Adept at multitasking, managing teams, and thriving in high-pressure environments.


PERSONAL ARTWORK <ISOLATION>
Oil paintings and Digital 3D animation - Presented in Harajuku, Tokyo, Japan, June 2024 and Paris, France, Sep 2024.  







TCL PARIS OLYMPIC TVC

Creative directors: Jett Liu / Stephen Gunn
Storyboarding: Jett / Dan / Chloe
Represented by Hylink


My team and I proudly contributed to this captivating TCL x Art TVC, where technology meets creativity. From brainstorming and sketching to research, storyboarding, and art direction, we brought a vision full of imagination to life. 
This project beautifully highlights TCL's innovative spirit and its harmonious blend of cutting-edge technology with artistic elegance.








CHINATOWN LONDON REBRANDING 
JUNE, 2024

Creative directors: Jett Liu
Designers: Jett Liu / AvisChinatown’s rebranding reflects the evolution of culture, industries, and consumer habits since 2019. With an influx of young visitors, we modernized the brand while honoring its identity as the UK’s premier Chinese/Asian cultural hub. This update blends authentic Chinese colors with vibrant, contemporary tones to resonate with diverse audiences. By embracing authenticity, innovation, and inclusivity, we’ve redefined Chinatown as a dynamic, cross-cultural destination. The refreshed brand guidelines expand creative possibilities while maintaining a cohesive and celebratory brand proposition. 






CHINATOWN LONDON
2023 SUMMER CAMPAGIN

Creative director: Jett    
Videographer: Aochi studio (China) / First Tone (UK) Colour grading 
Editing: First Tone  
Institution: The House of Paper Umbrella Culture and Idea Co. Ltd
Illustration artist: Vikki Zhang    
Actors: Jett / Panda / Yaohong Li    
We had the privilege of leading the Chinatown 2023 Summer campaign, a project that beautifully bridged tradition and modernity. Traveling to Hangzhou, I explored a traditional Chinese paper umbrella institution to bring this exquisite craftsmanship to London.
The campaign featured a stunning TVC, a collaboration with Chinese watercolor artist Vikki Zhang for intricate illustrations, and a 2D hybrid animation video.

To make an even greater impact, we installed these traditional umbrellas in the skies of Chinatown London, creating a breathtaking visual centerpiece. This installation left a lasting impression on visitors, elevating the charm of Chinatown’s summer celebration.





DAVE AND BUSTERS - “DING DING DING”

Agency: Mother NY.
Designers: Suki Violet / Jett Liu

For Dave & Buster's CGI Slogan, Create 15 looping animations showing the D&B new slogan "DING DING DING". Inspired by store popular games & food menus.

 
jetliu1210@gmail.com